#Apple#iPad#AI#GenerativeAI#Marketing: "Smartphones and tablets were invented to enhance our lived experience, to make it easier to leave the house and go to the beach and meet up with friends — just a good camera-computer combo that fits in your pocket.
Theoretically, our phones and tablets will become even more useful with AI, serving as virtual assistants that can do all the boring stuff we don’t want to, like summarizing all your new emails and filtering out junk. There’s a world in the not too distant future, according to AI proponents, where you can simply tell Siri or Google “order my usual breakfast from the coffee shop near the office, I’ll be there in 10 minutes to pick it up,” and the bot will do just that.
We’re not there yet, however. And so far, the consumer applications for AI are simultaneously underwhelming and dystopian.
Distorted images may be harmless social media fodder, until they become propaganda spread by bad actors."
In this week’s Disconnect Roundup, Apple delivered an insult to life itself by crushing all human creativity into an iPad Pro in its recent ad. Plus, recommended reads, labor updates, and other news you might have missed.
@jimniels same here! I've replaced the #sass syntax with nested #CSS and while it worked on all major browsers (latest version), everything was broken when using an older #ipad
iPad: Für mich seit einigen Jahren keine Notwendigkeit mehr. Mir genügt die Kombination von Macbook Air mit M1-Chip und iPhone 13 Pro vollkommen. Meine Begierde nach einem neuen Gerät könnte geweckt werden, wenn in der nächsten Generation von iPhone und MacBook wirklich für mich nützliche KI-Funktionalität drin wäre. Denk ich (derzeit) an #Siri in der Nacht ... #iPad#MacBook#Apple
Hier dem @pallenberg seine Gedanken
Apple iPads mit M4 - Die etwas andere Analyse! https://www.metacheles.de/apple-ipad-m4-analyse/
#AI#GenerativeAI#Automation#Unemployment#ViceMedia#Journalism#Media#Apple#iPad: "On the one hand it is really wild to me that Apple would miscalculate on something so drastically — Apple prides itself on its marketing, which is as crucial to the company as any of its technologies — but on the other, I’m thankful. The ad has clarified some things: amid (yet another) week in which human writers and artists were watching their work degraded into content fodder, Apple came along and handed us a perfect visual metaphor for one of our most potent fears about big tech right now — namely, that it is crushing the arts and transmuting them into dull consumer products. And, I might add, they are so content with what they are doing, that they are more than happy to broadcast that intent explicitly via advertising — signed off on by the highest echelons of Apple, and Tim Cook himself tweeting it out — with an exclamation point in the title. “Crush!” indeed." https://www.bloodinthemachine.com/p/for-artists-writers-humans-big-techs
My last post on #iPad was a critique but now for some praise: It has truly transformed the way my daughter takes notes and studies (below: IB Bio exams). She can search her handwritten notes, make flash cards, add images. They never get lost and they are all always with her (using Goodnotes).
#Apple#iPadPro#AI#iPad: "All that stuff — the paint, the piano, the trumpet, the arcade machine, the illustrator's table — do you feel any hostility toward it? Do you want to see it destroyed and symbolically turned into an Apple device? Does it give you any satisfaction to see record players annihilated, and cameras all squished, and crumbly, and exploding?
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And to switch things around a bit, take a look at your nearest Apple device and think about the last time you fantasized about that thing getting crushed. Was it yesterday? Maybe it was five minutes ago. In any case, you probably like it less than you like, say, your guitar.
Almost exactly 40 years ago, Apple released its most famous ad, "1984," in which a monochrome society of shambling drones is under the spell of some kind of computerized dictator. The prisoners of this terrible society are then liberated from their monotony by a hammer-throwing savior representing the Macintosh computer, and a glorious, colorful future is unleashed.
Fast forward 40 years, and Apple is the most valuable company in the world, releasing a commercial in which symbols of creativity, color, joy, human passion, and playfulness are piled into the center of a grey concrete void, and crushed by an industrial machine until they become a little Apple-branded rectangle.
looking at these m series ipads (at the very least) ... i cant help but wonder, whats about the #hackintosh community there? this is #ipad os (in the analytics still iphone os i noticed xD). this means at some point (the soldered wear parts aside), they wont receive major updates and new apps wont install anymore. is there something starting to get in motion? these things are not only powerful, but can become quite expensive as well...
#Apple didn’t read the room with this ad about creative tools literally being crushed to make its new #iPad. Creators were already up in arms over generative #AI and nervous about rumors that the company was planning to do something with it.
Apple entschuldigt sich für Werbung mit zerquetschtem Klavier
Ein Video, in dem Musikinstrumente in einer Presse zerquetscht werden, hat in den sozialen Netzwerken für Empörung gesorgt. Was eigentlich als Werbung für das neue Tablet gedacht war, endete mit einer Entschuldigung von Apple.
Apple has come under fire because its iPad Pro “Crush” ad depicts the destruction of items used by artists. Now folks are saying it's unoriginal too. X user Andy Allen pointed out that it bears a striking resemblance to a 2008 commercial for LG's Renoir KC910. Here's more from @9to5Mac.
Has anyone found the tech specs of the new #iPad Pro Magic Keyboard? I'm curious how much lighter and thinner the whole thing will be with a keyboard, because IIRC the previous one was actually pretty heavy (heavier than MBA a bit even?)
I reflexively cringed when I saw this ad. Not only is it wasteful, the message sent across appears to be that Apple literally crushes all the things you like to make the new iPad.
Yeah, Apple has had a few advertising missteps in the past ("wHatZ uH cOmpUTer???), but this 'Crush' commercial is one of the darkest mistakes I think they've ever made. It feels like the intro to Fallout style dystopian story.
A far cry from the optimism of the 1984 commercial, Apple has become what they once rallied against... https://appleinsider.com/articles/24/05/08/apples-crush-ipad-pro-ad-sparks-intense-backlash-from-creatives