@optimisey@seocommunity.social avatar

optimisey

@optimisey@seocommunity.social

I'm Andrew, I run #Optimisey, a #Cambridge SEO consultancy. I run a meet-up too. Interested in learning about #SEO? Come along, it's 🆓 #optimisey. #fedi22

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ilovechoclates_, to random
@ilovechoclates_@seocommunity.social avatar

Peak user experience moment:

A 404-page ranking in the SERPs

https://campaign.ucsd.edu/south-indian-dating-app/

optimisey,
@optimisey@seocommunity.social avatar

@ilovechoclates_ Looks like a hacked/spammy page?

Why would a university site be writing about dating apps?

optimisey,
@optimisey@seocommunity.social avatar

@ilovechoclates_ Answer: they probably aren't - but some SEO brain somewhere worked out they have a sub-domain that's easily accessible/hackable and/or publishes UGC - so in they wade and pack it with spam and links.

I'd wager a lot of money there are pages there about more 'unusual' things than dating apps.

ilovechoclates_, to random
@ilovechoclates_@seocommunity.social avatar

The whole AI/UGC thing makes me think that building a brand is the best thing one can do.

I think it's a good time that companies consider doing more than SEO.

Even though forums are regulated and are written by "real" people, who can actually go and verify that the stories they have written is true?

I sure have written a lot of fake stories on Quora on how my friend was looking hot after getting the plastic surgery.

optimisey,
@optimisey@seocommunity.social avatar

@ilovechoclates_ He's a smart man that @thetafferboy

A good one too. He must murder kittens at the weekends or something - otherwise the universe would be out of balance. 😄

ilovechoclates_, to random
@ilovechoclates_@seocommunity.social avatar

Do you know why some people are not happy with Ahrefs pricing and moving to other SEO tools?

optimisey,
@optimisey@seocommunity.social avatar

@ilovechoclates_ @hegedusgergely Yup, I've switched away from SEMrush due to the pricing too... it just continues to spiral up and up as they 'add new tools' (often putting existing ones behind a new paywall).

I've switched to @seranking and loving it so far!

Here's my referral link if anyone wants to give it a spin: https://seranking.com/?ga=627190&source=link

optimisey,
@optimisey@seocommunity.social avatar

@Fizzle_Up @ilovechoclates_ @hegedusgergely @seranking Apart from the fact it's a fraction of the price of the SEMrush and Ahrefs?

The rank tracking (also for competitors) is good, and you can locate it to a given country etc. The support is also super responsive and helpful.

optimisey,
@optimisey@seocommunity.social avatar

@Fizzle_Up @ilovechoclates_ @hegedusgergely @seranking Right? That was my main driver - the costs are already high and spiralling upwards and often it's felt like for a lesser product (e.g. new tools were 'trialled' then moved behind another pay wall/pay level).

optimisey,
@optimisey@seocommunity.social avatar

@Fizzle_Up @ilovechoclates_ @hegedusgergely @seranking Capitalism innit?

I feel like SEMrush's slide was already starting and only accelerated by their stock flotation.

simoncox, to random
@simoncox@seocommunity.social avatar

Just had a text from my old mum telling me she is:

"Taking down devs today"

so watch out you lot!

optimisey,
@optimisey@seocommunity.social avatar
goldenseoprotocol, to SEO Dutch

Log #003 from Golden SEO Protocol delves into the post-launch journey and early HTML sitemap observations @optimisey

Join in reviewing a year of learning, with best wishes for a Happy New Year to the SEO community.

#SEO

https://goldenseoprotocol.com/log-003-illuminating-pathways/

optimisey,
@optimisey@seocommunity.social avatar

@simoncox @goldenseoprotocol I think it was that last one. Martijn was having trouble getting Google to index the pages, at all.

I suggested an HTML sitemap may help. Child be correlation & causation but the pages then got indexed which - as you say - would certainly help traffic & rankings! 😄

simoncox, to random
@simoncox@seocommunity.social avatar

Wife has just read out loud the Christmas Day entry from @brianbilston ‘s wonderful book - Days Like These that Santa brought her.

optimisey,
@optimisey@seocommunity.social avatar

@simoncox @brianbilston I got that book too! And similarly entertained my massed family with the same. 👍

simoncox, to random
@simoncox@seocommunity.social avatar

Planned to watch Rebel Moon tonight but we had guests who stayed late (delightful) and now I’m watching a documentary on Studio 54.

optimisey,
@optimisey@seocommunity.social avatar

@simoncox I watched that too. It's part of a great series.

simoncox, to random
@simoncox@seocommunity.social avatar

I may have gone a bit overboard with the snow on my website - but hey - it's only for a week!*

*probably

optimisey,
@optimisey@seocommunity.social avatar

@simoncox 😄 👏 ❄️

stephaniewalter, to random
@stephaniewalter@front-end.social avatar

This is just sad... Why would I care about a French Railroad retrospective? Especially since last travel was a mess I had to rebook another train to get home. There are no stats about how many hours of delay, strange 😁
So, about this favorite route: that train goes from south of France to Luxembourg. Strasbourg - Lux is a small part of it. When I saw it was announced with delay of 1h, I booked another one last minute, because I'm used to the mess....

Your favorite journey: Luxembourg Ville Strasbourg 653 km traveled on your favorite route
Made up data: 6 croissant eaten between the platform and the train, 5 sights due to a too noisy neighbor 12 half smiles for a chief inspector's joke

optimisey,
@optimisey@seocommunity.social avatar
optimisey, to random
@optimisey@seocommunity.social avatar

Gotta love when a marketing team does the "It'll be like [x] but for our brand!"... and it spectacularly backfires, because you are NOT that brand.

Monzo, a bank, trying to do 'Like Spotify Unwrapped... but for banking!' was destined to fail from the start.

And yet... I can hear the marketing meeting now... and what a "Great idea!" it was. 😖

aliprofi, to SEO Russian

I used to have an article on the home page of my site. I moved it inside the site, but the main page is still ranking for the same queries. I couldn't do a 301 redirect to the new page. How to be and how to change the ranking? #SEO #HELP

optimisey,
@optimisey@seocommunity.social avatar

@simoncox @aliprofi Yeah this ☝️

Internal linking can be a big clue to Google - so a link from your homepage, to the article, using the term(s) the article should/could/would/does rank for will help it re-jig things.

Likewise external links. If prominent site(s) linked to your homepage to read that article, ask if they can update the link to the new location.

Then it's the ol' waiting game.

optimisey, to random
@optimisey@seocommunity.social avatar

YES! That's what I wanted to hear!

The Crystal Skull was so, so unutterably bad... I hoped this was Indie's 'apology' almost... I so desperately want it to be good!

Trying to persuade the family that this should be what we watch as we recover from Christmas dinner... this will help! Thanks Simon!

optimisey,
@optimisey@seocommunity.social avatar

@simoncox What's not to love?

One of my kids' favourite 'Bad Super Powers' is:

'When you stub your toe you feel nothing - the pain is immediately transferred to the nearest Nazi' 😄

ilovechoclates_, to random
@ilovechoclates_@seocommunity.social avatar

Are you okay with people posting the same thing on different platforms? For example, if I post the same thing on Mastodon, Twitter, Bluesky, and LinkedIn.

I know many people do it, but I wanted to know if you feel it weird or not.

optimisey,
@optimisey@seocommunity.social avatar

@simoncox @ilovechoclates_ "I'm agree with Simon" (as so often!).

The other thing I feel is important is that it's OK to take shortcuts like that so long as you're engaged on all the platforms you post on.

If I reply to you on [platform] I'd want you to see it and potentially engage/reply etc.

All too often people are just using the megaphone of social media and forgetting the ears part. 👂

optimisey, to SEO
@optimisey@seocommunity.social avatar

This is interesting: https://marketingsyrup.com/unexpected-results-of-my-google-crawling-experiment/

Kristina Azarenko deliberately tried to remove her site from Google's index to see what happened.

Well worth a read. #SEO

simoncox, to random
@simoncox@seocommunity.social avatar

Just had an email from Fitbit - they have postponed forcing Fitbit account owners to tie the account in with a Google account (Goole now own Fitbit) until 2025.

I have not used my Fitbit (v1) since it broke many many years ago - got it when they Kickstarted. It was great at the time but now I am downloading my data from Fitbit and once that is done I will be deleting it from Fitbit and my account. I don't want that data on my Google profile. Privacy is becoming hard.

optimisey,
@optimisey@seocommunity.social avatar

@simoncox Doesn't it?

Was just reading this slightly horrifying story about Elsevier, one of the world's biggest education providers and publishers: https://me.dm/@akin/111573284450620557

Troubling.

simoncox, to random
@simoncox@seocommunity.social avatar

Excellent work on the webcast @optimisey !

optimisey,
@optimisey@seocommunity.social avatar

@simoncox Thanks for your support Simon! It's always nice to feel like friends are watching... makes it much less stressful. 🙂

optimisey, to SEO
@optimisey@seocommunity.social avatar

From 8am NYT|1pm UK|2pm CET|9.30 Dehli - I'll be part of the #SEOin2024 book launch with @Majestic's David Bain and a host of other fellow #SEO nerds.

Do come along, it'll be fun... and you might even learn something!

https://www.youtube.com/watch?v=VWix7UtZ6rk

simoncox, to random
@simoncox@seocommunity.social avatar

I really really dislike leaf blowers.

We have a lot of trees. Oaks, beech and others. So the lawn is blanketed in leaves at this time of year.

So I got a gadget.

A hand pushed Gardenia leaf and grass collector.

It’s brilliant!

#eco

optimisey,
@optimisey@seocommunity.social avatar

@simoncox I need a multiple favourite button for this.

100000% agree.

I HATE leaf blowers. Just such a noisy, unpleasant, irritating, energy wasting pointless exercise.

They just move the leaves from one place to another. And sure enough, 24hrs later the wind moves them back again.

optimisey, to random
@optimisey@seocommunity.social avatar

"Outside the specified range" you say?

That... that must be a good thing? Right? 😂 #SEOlife

(Is this a bit like in Chernobyl where they were relieved the Geiger counters showed the radiation was 'only 3.6 R/h'... when in fact, it was just that was as high as the counter's range went.)

simoncox, to SEO
@simoncox@seocommunity.social avatar

Every good #SEO gets up in the morning and checks GSC (and Bing WMT) to see if anything has changed overnight. But that can take an age if you have a few sites to check.

Here is my Looker Studio dashboard that i can glance at - three pages, this one is my side projects including my own site which is having a hard time with clicks and yet impressions strengthen. All fur coat and no knickers as my gran would say.

optimisey,
@optimisey@seocommunity.social avatar

@simoncox Huh... why do you think that is?

Interlinking between Wix sites? Is Wix more Google friendly (these days?) vs. 11ty?

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