Dear marketers,
I was one of you, so I get your pain, but for godsakes do not send me unnecessary emails praising me for doing whatever shit on your app or when I earn a stoopid badge!!
Like, send me an email about discounts, useful webinars or new deals - things I CARE about!
You may think that QR codes are great for securing your login, or letting users read more online about a product marketed in a news paper ad. But there is a high risk you are creating barriers for people with disabilities, unless you use QR codes correctly.
@trinux The name/address of the terrorism suspect was actually given to police by Apple, not Proton. The terror suspect added their real-life Apple email as an optional recovery address in Proton Mail. Proton can't decrypt data, but in terror cases Swiss courts can obtain recovery email.
so, what #marketing did I do for my new game? (warning, long post) https://store.steampowered.com/app/1965960/House_Of_Chavez/
crowdfunded in October, I released it yesterday, so about 7 months (I had started preliminary development in May though). KS contributed to some marketing.
I did 1 post a day, with screenshots, and about 10-12 post with videos. Crossposted to X, mastodon and bluesky. Consideration: totally useless. Indeed for my future games I might post weekly, I have better things to do with my time 😊
Did several reddit posts. 50% of them were removed by <insert random reason>. The remaining one got a lot of impressions. Total 115k views between all of them. But wishlists? maybe 100? not sure, hard to tell, but not many.
A few paid ads in some comic networks. Unsure about results.
Promoted it to my own site, mailing list (20k contacts), Patreon, other forums like adventure game forums, etc (without spamming of course!).
Asked several friend devs to help me spread the word, sadly majority didn't do anything, but it's not something I can take for granted, so not an issue.
Recently started contacting youtubers to see if anyone wanted to play the game. A few did, waiting for more replies.
OK I think this is all 😂all of this, didn't get me to even 1000 WL on launch. I don't want to scare or vent or anything, just reporting the cold numbers in case could be useful to someone! #indiedev#gamedev
@hiramfromthechi "Is that even possible...?"
I'd appreciate if companies could do their thing and not go out of their way to cause harm
Ideally they'd try not to harm or even better, reduce harm done by others in their field as well. Though that might be too ambitious...
Plus, I wouldn't know how to go about that in a way that doesn't create even more poverty and inequality
I'd be surprised if any of the big ones cared enough to bother try formulate a good answer to that
@Rana Good thoughts/questions. Everything comes at a cost, and everyone has opinions about how something should be conducted.
That's ethics at it's core—competing conceptions of the good, constructed by our own morals, biases, and ethics.
"Perfect" doesn't exist, and it's impossible to please everyone, so it's a constant balance of tradeoffs. Everyone's gonna value something different. 💭
#Marketing leaders are realizing gains from #AI in three key areas, new research shows: increasing sales productivity, increasing customer satisfaction, and reducing marketing overhead costs.
Reading a #Mailchimp help page, and after a list of instructions it says: "Nice job". After another one, "Excellent!". I'm Really struggling to formulate the thought process that leads to congratulating users for something you don't know they actually did or even understood, as though everybody setting up #marketing campaigns is seven years old.
@jscholes Name of the game these days. Pats on the back for stuff well done, and hide scary error messages under as many layers of meaningless fluff as possible
Les gens qui bossent dans le #marketing et qui envoient des emails générés via #chatGPT, ils se rendent compte qu'ils sont en train de creuser leur propre tombe, je me demande 🤔
@lordphoenix@FrankauLux justement, je me demande dans quelle mesure c'est de leur propre chef... je pense que c'est possible que certains ne soient forcés par personne et qu'ils pensent avoir une idée de génie ... (Oui, pour avoir bossé avec certains phénomène, j'ai pas une bonne image des gens qui font du marketing j'avoue 😅)
The Scientist aims to provide readers the best resources to learn about products within the marketplace and we need your help to keep the ads relevant!
Please take a few minutes to complete a quick survey based on four ads from the scientist's spring 2024 issue.
Once you've completed the survey, you can enter for a chance to win a $50USD Amazon eGift card!"
So you "love" and "need" me but it's a conditional love and need because you can't express that love and need directly, only as a function of random chance. I wrote back and asked for $2, we'll see whether they actually value, love and need me won't we!
Nie jestem fanką Facebooka, ale uwielbiam profil Zakładu Pogrzebowego A.S. Bytom. Dzisiaj akurat z kampanią reklamową, ale tak właśnie powinno się je robić! 🤣
@paulina opis zastępczy:
Reklama materaców Onsen „Materac tak wygodny że aż nie chce się zmartwychwstać” - ilustracja: widok z grobu Chrystusa, odsunięty głaz, ale Jezus dalej leży na łóżku Onsen. Reklama jest wpisem Zakładu Pogrzebowego A.S. Bytom, który oferuje kod zniżkowy 25%
#PhantastikPrompts 26.03.
Wie vermarktest du deine Geschichten (und wie wichtig findest du das)?
Ich will gelesen werden. Ich hoffe, im Alter über die Bücher zumindest so viel Einkommen zu erzielen, dass ich zusammen mit der Rente über Bürgergeldniveau komme. Ohne Marketing wird das nichts, so viel ist klar.
Marketing sollte mir also wichtig sein. Allerdings bin ich in dem Punkt hundsmiserabel: einfaltslos und - oh, guck, ein Eichhörnchen!
🇬🇧 I haven't seen such a complete "advertisement" in a long time. One that would make me want to watch it, that I find visually appealing, whose message is clear and concise, and at the same time, it can shock a few times if we are the type of person the spot talks about. Highly recommended!
🇵🇱 Dawno już nie widziałam "reklamy" tak kompletnej. Która sprawiałaby, że chcę ją oglądać, która podoba mi się wizualnie, której przekaz jest jasny i klarowny, a jednocześnie parę razy potrafi zaszokować, jeżeli jesteśmy typem człowieka, o którym ten spot mówi. Bardzo polecam!
🇬🇧 Lidl UK is promoting its new perfumes, featuring names like Adele, Shakira, and Robbie Williams on posters. The twist? They're not the celebrities you'd expect, but rather Lidl employees with those names! 😄 #LidlPerfume
🇵🇱 Lidl UK promuje swoje nowe perfumy, a na plakatach widnieją imiona takie jak Adele, Shakira czy Robbie Williams. Zwrot akcji jest taki, że nie są to znani, którzy przychodzą nam do głowy, tylko pracownicy Lidla o tych samych imionach! 😄 #LidlPerfume
