@optimisey@seocommunity.social avatar

optimisey

@optimisey@seocommunity.social

I'm Andrew, I run #Optimisey, a #Cambridge SEO consultancy. I run a meet-up too. Interested in learning about #SEO? Come along, it's 🆓 #optimisey. #fedi22

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optimisey, to meta
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Uh oh...

#Meta joining the "we're taking all your data to feed the #AI" train.

optimisey, to random
@optimisey@seocommunity.social avatar

Does anyone have any CHEERING news from around the world?

Even looking at the navigation on the BBC News website it's depressing.

I know these are important things and not ignoring them is important but... oooooff.

So any big environmental breakthroughs? Positive news about how we're NOT all doomed as a species?

optimisey, to random
@optimisey@seocommunity.social avatar

🧹Want to declutter your SERPs?
🗑️ Clean out all the 'Features'?
🔗 Yearn for the days of 'ten blue links'?

I built an app for that (well, a Chrome extension).

I'd love for you to try it out: https://optimisey.com/optimisey-search-simplify-your-search-results/

optimisey, to random
@optimisey@seocommunity.social avatar

I've been tinkering... it now toggles on/off if you click the icon - but not sure that's interesting enough for you download the latest version. 😄

optimisey, to random
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Shameless stolen, sorry ORGANIZED from my friend Rob D:

optimisey, to random
@optimisey@seocommunity.social avatar

Saw this on an former client's website data and thought "Oooh, I wonder what happened there?"

Turns out they're being acquired.

Surprised at how much traffic is driven by the stock market and traders.

optimisey, to random
@optimisey@seocommunity.social avatar

Ok, diagnostic help please.

Why might a site work fine in a new browser, incognito etc.

But in an 'old' Chrome browser all the images hang and don't load (but otherwise the site functions ok).

Scratching my head a bit here (and no, I can't share URLs I'm afraid!).

optimisey, to SEO
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optimisey, to random
@optimisey@seocommunity.social avatar

I think this might be one of my proudest achievements... 😊

#the10%

optimisey, to random
@optimisey@seocommunity.social avatar

Because there's a link to feedback on accessibility too! Hurra... oh no wait.

It's also hidden and only visible if you search on the page for the word "accessibility"?

Holy circular issues Batman!

Genuinely @searchliaison think this might be one to feedback to someone in the team?

optimisey, to random
@optimisey@seocommunity.social avatar

This is the sort of thing I'm seeing in terms of some sites tanking.

First image is @sistrix visibility data for a domain (kindly noted by @stevechippy).

The second image is their 'programmatic SEO' approach to building pages with 'Fitting Instructions' on a subdomain, with product links and ZERO useful information. Purely for ranking purposes.

Published in 2021 but they "haven't got to it yet". 🤔

An example of a useless "Fitting Instructions" page on the site in question, posted in 2021 yet still incomplete with "We haven't got to this one yet, sorry!" messaging

optimisey, to random
@optimisey@seocommunity.social avatar

People... it's a sad moment.

My last mince pie of 'the season'... after strict instructions from my wife that "They'd better all be gone by the end of January!" when she saw I'd been stockpiling.

Until November my delicious pastry-wrapped bundles of joy... 😢

optimisey, to SEO
@optimisey@seocommunity.social avatar

Still one of my biggest eyeroll moments in #seo - #Google Business Profiles showing maps that look like this for UK businesses.

Both because the website owners should spot this and work out how to fix it.

But mostly because this is just a silly oversight by Google which could be easily fixed.

optimisey, to random
@optimisey@seocommunity.social avatar

Gotta love when a marketing team does the "It'll be like [x] but for our brand!"... and it spectacularly backfires, because you are NOT that brand.

Monzo, a bank, trying to do 'Like Spotify Unwrapped... but for banking!' was destined to fail from the start.

And yet... I can hear the marketing meeting now... and what a "Great idea!" it was. 😖

optimisey, to random
@optimisey@seocommunity.social avatar

YES! That's what I wanted to hear!

The Crystal Skull was so, so unutterably bad... I hoped this was Indie's 'apology' almost... I so desperately want it to be good!

Trying to persuade the family that this should be what we watch as we recover from Christmas dinner... this will help! Thanks Simon!

optimisey, to SEO
@optimisey@seocommunity.social avatar

This is interesting: https://marketingsyrup.com/unexpected-results-of-my-google-crawling-experiment/

Kristina Azarenko deliberately tried to remove her site from Google's index to see what happened.

Well worth a read. #SEO

optimisey, to SEO
@optimisey@seocommunity.social avatar

From 8am NYT|1pm UK|2pm CET|9.30 Dehli - I'll be part of the #SEOin2024 book launch with @Majestic's David Bain and a host of other fellow #SEO nerds.

Do come along, it'll be fun... and you might even learn something!

https://www.youtube.com/watch?v=VWix7UtZ6rk

optimisey, to random
@optimisey@seocommunity.social avatar

"Outside the specified range" you say?

That... that must be a good thing? Right? 😂 #SEOlife

(Is this a bit like in Chernobyl where they were relieved the Geiger counters showed the radiation was 'only 3.6 R/h'... when in fact, it was just that was as high as the counter's range went.)

optimisey, to random
@optimisey@seocommunity.social avatar

So... Search Console is still down. 😞 (heads-up @searchliaison)

But anyone else slightly loving the fact that the Server Error page title has the panicked "!!1" of 'raging forum man' fame? 😄

optimisey, to random
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optimisey, to SEO
@optimisey@seocommunity.social avatar

No shade on this specific site (OK, a bit) but... what IS the point of these sorts of web.app sites?

https://richardfrancisko2j.web.app/

It's {something-something} blackhat (I've seen similar spun up and then redirected to the 'money' site) but... what's the play here? #SEO

optimisey, to SEO
@optimisey@seocommunity.social avatar

The marvelous and charming @stevechippy, from the marvelous @sistrix is on Mastodon!

Give him a follow 👍 #SEO

optimisey, to random
@optimisey@seocommunity.social avatar

(re)Watched Terminator and Alien with my kids in the last 48hrs. Classic movies.

Fun fact: Terminator's dystopian, post-nuclear apocalypse AI-controlled future is in the year 2029. 😳

optimisey, to SEO
@optimisey@seocommunity.social avatar

How would you diagnose this website's #seo

Chart shows impressions from Search Console data.

For best part of a year, Google did not like this site.

A year later it's recovering.

What did I change?

Absolutely. Nothing.

Literally, not one thing.

Was the content less "helpful" before? But is "helpful" now? When it's the same content...?

optimisey, to random
@optimisey@seocommunity.social avatar

Holy...

Just using the @screamingfrog "Visual Custom Extraction" tool and... Mind. Blown.

For someone like me, that struggles to get Xpath to do what I want it to do (to the point of nearly launching various laptops across various rooms) this is mana from heaven.

❤️ :screamingfrog:

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