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optimisey

@optimisey@seocommunity.social

I'm Andrew, I run #Optimisey, a #Cambridge SEO consultancy. I run a meet-up too. Interested in learning about #SEO? Come along, it's 🆓 #optimisey. #fedi22

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optimisey, to SEO
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optimisey, to random
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Going to put my #brightonseo thread of thoughts here for today.

Starting with Malcolm Coles' talk on keyword clustering in Google Sheets.

Slides will here: malcolmcoles.com/2023/08/31/keyword-clustering-google-sheets

optimisey, to SEO
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How would you diagnose this website's #seo

Chart shows impressions from Search Console data.

For best part of a year, Google did not like this site.

A year later it's recovering.

What did I change?

Absolutely. Nothing.

Literally, not one thing.

Was the content less "helpful" before? But is "helpful" now? When it's the same content...?

optimisey, to random
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Because there's a link to feedback on accessibility too! Hurra... oh no wait.

It's also hidden and only visible if you search on the page for the word "accessibility"?

Holy circular issues Batman!

Genuinely @searchliaison think this might be one to feedback to someone in the team?

optimisey, to random
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So... Search Console is still down. 😞 (heads-up @searchliaison)

But anyone else slightly loving the fact that the Server Error page title has the panicked "!!1" of 'raging forum man' fame? 😄

optimisey, to random
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Bing's AI chat suggested I ask it for some riddles... OK.

Seems to struggle with the idea that not giving away the answer kinda defeats the point... 😆

optimisey, to threads
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I feel like Mastodon is missing out and I'm not sure why.

Insta flutter their eyelashes with #Threads and, it seems, the world and his wife cannot scramble over there fast enough.

Despite history telling us this is jumping from the frying pan into the fire.

Meanwhile Mastodon is "too hard" or "too quiet" or "not cool" or whatever.

I REALLY want Mastodon to work... but I'm not sure how to help?

So many 'names' in #SEO have set-up accounts which now lie dormant. 😔

optimisey, to random
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Another example of #SEO sneaking into headline news.

In summary: firm in shady sector does shady SEO (buying links) to game rankings:

https://www.theguardian.com/society/2023/may/14/gambling-firm-allegedly-paid-blogs-to-link-new-mothers-to-its-online-games

Preempting the defence: "Everyone else does it!/They started it!!/We have to to keep up! It's Google or someone else's fault!" + "Oh yeah, and we're sorry. Honest." 🙄

optimisey, to random
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Already quite bored of the Google Analytics reminders, nudges, countdown timers, emails - all about setting up GA4.

Not least that GA4 is a hot mess, painful to use and inferior to UA in many ways.

But mostly because it just seems about $$$ (when isn't it?).

I've got clients set-up on GA4 fine - but their set-up is "incomplete" because...?

They didn't connect it to their (non-existent) Google Ads account. 😒

optimisey, to SEO
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Any of my folks going to ?

Anyone else in the UK mentally pack like it's overseas? Like: "I'll have to buy a smaller deodorant under 100ml to get through security..."

Just me? It's only 3hrs away 😂

optimisey, to random
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YES! That's what I wanted to hear!

The Crystal Skull was so, so unutterably bad... I hoped this was Indie's 'apology' almost... I so desperately want it to be good!

Trying to persuade the family that this should be what we watch as we recover from Christmas dinner... this will help! Thanks Simon!

optimisey, to random
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I find this sort of thing staggering...

Clearly not that professional! 😄

And to think they're paying money to put this ad in front of people. 😖

optimisey, to random
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Ok, diagnostic help please.

Why might a site work fine in a new browser, incognito etc.

But in an 'old' Chrome browser all the images hang and don't load (but otherwise the site functions ok).

Scratching my head a bit here (and no, I can't share URLs I'm afraid!).

optimisey, to random
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🧹Want to declutter your SERPs?
🗑️ Clean out all the 'Features'?
🔗 Yearn for the days of 'ten blue links'?

I built an app for that (well, a Chrome extension).

I'd love for you to try it out: https://optimisey.com/optimisey-search-simplify-your-search-results/

optimisey, to SEO
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No shade on this specific site (OK, a bit) but... what IS the point of these sorts of web.app sites?

https://richardfrancisko2j.web.app/

It's {something-something} blackhat (I've seen similar spun up and then redirected to the 'money' site) but... what's the play here? #SEO

optimisey, to Futurology
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"Embrace, extend, extinguish" sounds about par for the course for the likes of #Meta. 🙄

https://www.bbc.co.uk/news/technology-66155433

"...some worry #Threads threatens the idea of this system altogether, because of a practice big tech companies have utilised in the past - "embrace, extend and extinguish", when a company with a lot of resources extends what is possible from a new technology so drastically it becomes the new standard, leaving people with no choice but to use its platform."

optimisey, to random
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Not sure what's happened to this BBC headline. Someone writing it in phonetic yoot speak? 😂

optimisey, to SEO
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Is Bing Webmaster Tools still down for everyone? Or is it just me? #SEO

optimisey, to random
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Just spent an hour battling with filters and segments in #GA4

Only to realise why it wasn't doing what I wanted it to was because... I'd used OR when I meant AND. 😂 😭

Animated gif of Homer from The Simpsons saying "D'oh!" and slapping his forehead

optimisey, to random
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(re)Watched Terminator and Alien with my kids in the last 48hrs. Classic movies.

Fun fact: Terminator's dystopian, post-nuclear apocalypse AI-controlled future is in the year 2029. 😳

optimisey, to random
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People... it's a sad moment.

My last mince pie of 'the season'... after strict instructions from my wife that "They'd better all be gone by the end of January!" when she saw I'd been stockpiling.

Until November my delicious pastry-wrapped bundles of joy... 😢

optimisey, to random
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Saw this on an former client's website data and thought "Oooh, I wonder what happened there?"

Turns out they're being acquired.

Surprised at how much traffic is driven by the stock market and traders.

optimisey, to random
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Shameless stolen, sorry ORGANIZED from my friend Rob D:

optimisey, to random
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I've been tinkering... it now toggles on/off if you click the icon - but not sure that's interesting enough for you download the latest version. 😄

optimisey, to meta
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Uh oh...

#Meta joining the "we're taking all your data to feed the #AI" train.

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