We've released the boiler template that we use to code our landing pages, with modern HTML and CSS techniques. And it's free to download and use yourself!
We are seeking a typographically-sensitive web designer with HubSpot experience to help us integrate our basic email newsletter design into their templating system.
Implementing our brand fonts (rather than their ancient websafe fonts palette) is key, as many of our subscribers use email clients that support webfonts.
This car email promo has interactive elements that I haven't run across before in the ever finicky email inbox. Really surprised it works, although curious about accessibility. Also - Cruisin', Groovin' and Chillin'? Mm kk....
In his Axe-con talk, @ErikGustafsson shares the time he received a marketing email for a concert. The email exhorts the recipient to "Don't miss this!"
Which is followed by images of the band name, date and location, none of which has alt text. Seems a little perverse to demand that your potential customers not miss information, and then not give them the information.
Our Creative Director insists our newsletter is suddenly showing our web font instead of the fallback since this morning in her inbox, and wants to know what I did to fix it. But I didn't do a thing 🤣
And the problem is that she now wants me to fix our other email templates too 🙈😬
Cool idea from @luka: Improve the experience in the "plain markdown" editor by adding a button for inserting images. Before, this was only available in Markdown WYSIWYG and Block editor mode.
“I’ve worked at places [where my bosses said], ‘Just send another email, we need two more people, hit them again!,’ and they don’t understand the law of diminishing returns. Yes, maybe we’ll get one more at the cost of 17 unsubscribes.” –@patrickokeefe
Firstly, e-commerce has become the preferred shopping method of many consumers. With the rise of technology and the internet, consumers can now shop from the comfort of their own homes, at any time of the day or night. This convenience factor is a huge driver of e-commerce growth, particularly in the current global climate, where many people are still hesitant to enter physical stores due to the ongoing pandemic.#emailmarketing https://tinyurl.com/4jesvkk7
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