Embrace: what they are doing now, launch a competing but compatible service with that of Mastodon. The vast majority of users, most of whom don't care about the privacy and intimacy of the Mastodon network will go with the brand with the most name recognition.
Extend: attract users to their centralized network with features like search, which they have the resources to do but the rest of the Mastodon network does not. But also include features for tracking and advertising, sell this as a good thing, "a better place to grow your perasonal brand, your business."
Extinguish: after attracting a critical mass of users large enough to decimate the user base of the competing Mastodon network, queitly remove compatibility with the Mastodon network, this will effect only 10% of Mastodon users because the other 90% will be on Threads. "Who cares if we lose contact with that tiny minority of old Mastodon users, they should have just joined Threads by now anyways, they still can. It has search, and more people voted for it with their patronage it, and you don't have to think about what instance to join, its easier!"
Enshittification: without any real competition to keep people from leaving for an alternative, start exploiting users for more and more content for ad revenue, exploit advertisers with ever-increasing costs of ad revenue.
They are scared to death about losing control over the Internet that they had gained over the past 15 years or so, and they are fighting to take that control back for themselves. We built this, but now a corporation like Meta/Facebook feels they have the right to exploit it for all its riches until it is destroyed.
Don't let it happen. #Fediblock is the only way to protect our home-grown community from corporate take-over.
