Yeah, Apple has had a few advertising missteps in the past ("wHatZ uH cOmpUTer???), but this 'Crush' commercial is one of the darkest mistakes I think they've ever made. It feels like the intro to Fallout style dystopian story.
A far cry from the optimism of the 1984 commercial, Apple has become what they once rallied against... https://appleinsider.com/articles/24/05/08/apples-crush-ipad-pro-ad-sparks-intense-backlash-from-creatives
