This is being touted in the design media today as a great example of "minimalist" branding. Nonsense.
It's not minimalist. For no reason other than fashion has a sans and a serif. It has 12 different intricate comic logos. It has insane levels of type hierarchy that are style over content, breaking accessibility. It has reams of unnecessary content (look at the tiny type and nuts line length in that a-frame board).
It's labelled minimal because it's colourless. #design#branding#accessibility
Eddie Bauer changed its logo because Gen Z doesn’t read cursive
After nearly 60 years of its distinctive cursive script, the outdoor retailer is ditching the script for blocky text and a goose. 🪿
“A big part of what I’m going to need to do here is reintroduce this great heritage brand to the next generation,” Bantle says. “And kids don’t even learn to read cursive in school anymore.”
Lesley recently shared a really fun anecdote about how she became weirdly synonymous with pizza. I love these stories, and it's a pretty interesting case study for the "wacky" TLDs. I didn't remember her plugin's name, but I did remember that she was somehow associated with Pizza.
This is a great example of reinvention and rebranding as did @Mattel with Barbie. I admire brands update with the changing times - How Ringling Bros. and Barnum & Bailey is reinventing the circus: No animals, lots of authenticity https://flip.it/8EMCYq#branding#marketing#business :flipboard: #flipboard
#SocialMedia#Musk#Twitter#Branding#Marketing: "Louis Vuitton, Jimmy Choo and Warner Bros. Entertainment are among the many X users that just can't stop calling the newly renamed platform “Twitter.” The social giant's rebrand, which took place in July after Elon Musk did away with the iconic blue bird logo, is taking some time to catch on.
These brands continue to call X by its former name on their official pages. Even the POTUS account for the president of the United States refers to “tweets” being archived as part of its reminder in its bio that official government communications on the site formerly known as Twitter are recorded in the Library of Congress. This reminder also serves as a recognition of how important the platform has been in the public square, so much so that a president‘s tweets—or “posts”—are saved for posterity.
This branding confusion seems to be commonplace, with a new poll finding that 69% of U.S. X users still refer to the platform as Twitter and to posts as “tweets.” The survey, which included 1,047 U.S. adults over the age of 18, was conducted online in the United States by The Harris Poll and Ad Age Research from Sept. 6 to Sept. 7. Ad Age commissioned the survey to see how well the X rebrand is going and what it means for the future of the company."
I've made some changes to the Logo Folio on my site. They are now much smaller and presented in single color wiithin (as all logos should be recognisable this way).
Can’t wait to read “What is post-branding? How to Counter Fundamentalist Marketplace Semiotics,” by Oliver Vodeb and Jason Grant.
“Part design experiment, part critical theory, and part how-to-manual, What is Post-Branding? introduces a creative counter to branding’s neoliberal orthodoxy.”
Recently, Royal Challengers Bangalore sued the makers of the Rajinikanth film Jailer because one of the evil henchmen in the film was wearing the RCB jersey!
RCB's charge brings to the fore an awkward conundrum: Can't 'bad guys' on screen wear or use anything recognizable? If they do, would it affect the brand's value or perception?
Plexper (plexper.com)
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