Apex Marketing Group predicts that Usher (who did not get paid for his halftime performance) garnered $52.5 million in exposure and marketing with his appearance.
CBS PR is quick at work. Keep in mind that these are fast nationals (aka Overnight) ratings. These could get adjusted tomorrow. H/T @emarktaylor for finding this.
I gotta talk about #TonyRomo some more. I don't know that I've heard many games he's worked but I don't recall him being this obtrusive. I mean, he's supposed to be doing color commentary, not play by play. Is he auditioning for a coaching job with his constant "they should do this" / "they should have done this"? He was being way more disruptive to me watching the game than a couple second glimpse of a famous singer in the stands. #SuperBowlLVIII#SFvsKC#NFL#CBSSports