I found myself stuck in traffic 🚌 🚗 🚑 🚙 🚗 recently with my betrothed piloting. At one point, we were behind a Hyundai Ioniq 6, which has received rave reviews.
I applaud them for providing an affordable EV that looks interesting, much like the Ioniq 5, even if it does have a tiny trunk.
This photo may not truly depict it, but I found it exceedingly, needlessly ugly from the rear.
You can’t always judge a car from online review pix. 🤷♂️
Says #Hyundai, “We’re trying to make driving an #EV affordable.” I think they’re early to understand a feature of the EVs that US automakers are slow to realize. Disruption starts at the low end, and with high interest rates, the low end needs to be lower. Consumers won’t pay a premium because it’s an EV. The early adopter market is saturated. Manufacturers need to appeal to buyers who are buying for transportation utility. https://www.theverge.com/24163520/hyundai-randy-parker-interview-ev-sales-ioniq-sales
This is why announcements about future BEV plans are meaningless. They can always making conventional cars at an "EV-only" plant. Also, governments are basically just subsidizing car factories with no assurances that they stay BEV-only.
Hyundai Motor ends Indonesia aluminium deal after climate campaign by K-pop fans
"South Korea's #Hyundai and PT #Adaro Minerals Indonesia have ended an #aluminium supply agreement after calls by a climate campaigner backed by K-pop fans not to procure supplies of the metal produced using coal power.
The climate activist group Kpop4Planet that had been calling for an end to Hyundai's aluminium agreement welcomed the decision by the carmaker."
"The use of coal to smelt the material triggered a campaign by a climate activist group, Kpop4Planet. Thousands of fans joined the call to ditch the deal, forcing #Hyundai to back down in the face of a potential public relations disaster."