So I checked in to this hotel, where I booked the cheapest room, and they initially double upgraded me (highest tier member), then later updated it to a 5x upgrade to a Junior Suite with a private pool. :ablobcatreachflip:
Also added a free bottle of sparkling wine and restaurant cocktail vouchers. :meow_wine:
So my working theory is that there's a few conferences and events going on that they overbooked, so they upgraded their members so they could have more of the cheaper rooms block booked for the event.
