B) What's the business model of the novel substrates and the tools that enable more efficient expression? AFAICT, (generally) data sales & ad-tech for the former, and B2B to other software companies for the latter....
C) idk, man, one of my partners is job hunting right now and 80% of the places biting are some flavor of fintech. Some are sketchy and some are less sketchy. He doesn't have any fintech background.