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As I hope you've already discovered, the Fediverse is nothing like Twitter/๐. There is no algorithm automatically forwarding your posts to those who might be interested in them. Also, even though Mastodon has introduced full-text search, it's only slowly picking up.
Instead, the key to post visibility and discoverability is using hashtags.
If you're using OpenSim, and you aren't sure what to tag, here are some recommendations. If I mention a tag explicitly, it most likely already exists.
First of all, of course, #OpenSimulator and #OpenSim. You may use either, but I recommend using both.
Then there's #Metaverse. The OpenSim community has used that word for some 15 years already. Besides, it helps demonstrate three things to those who search for it. One, "The Metaverse" isn't dead. Two, it wasn't invented by Zuckerberg either. Three, it can be done and has been done without a blockchain, a cryptocurrency and NFTs. (If you want to write about Zuck's worlds, use #Horizons or specifically #HorizonWorlds instead.)
I myself also use #VirtualWorlds, and so do some Second Life and OpenSim users.
If you write about a grid or mention it sufficiently, tag it. #OSgrid, #Kitely, #3rdRockGrid, #Groovyverse, #CraftWorld, #Bridgemere, #DorenasWorld, #Dereos, #ArtDestiny, #DiscoveryGrid, #BarefootDreamers, #Neverworld, #Astralia, #AviWorlds, #EtheriaGrid, #TheGridThatShallNotBeNamed (you know which one I mean) etc. This should include dead grids such as #Metropolis.
Sometimes things might get complicated, for example if there's a popular abbreviation or acronym for a grid. In that case, feel free to tag e.g. both #AlternateMetaverse and #AMV or both #GreatCanadianGrid and #GCG. It really only gets complicated with #WolfTerritories, #WolfTerritoriesGrid, #WTGrid and #WolfGrid, all four of which have been used by Lone Wolf himself.
In addition, if you actually write about a grid, you might want to use #Grid. Not so much for fleeting mentions.
Of course, #Hypergrid if you mention that.
Events usually come with their own official suggestions for social media hashtags. This year, for example, we've already had #OSG16B for OSgrid's 16th birthday, #OSFest2023 for OpenSimFest (#OpenSimFest or #OSFest) and #HIE2023 for the Hypergrid International Expo (#HypergridInternationalExpo, #HIE or #HIEOpenSim). The OpenSimulator Community Conference is always shortened to #OSCC, and the year is always two-digit, e.g. #OSCC23. And let's not forget #CornflakesWeek.
Other things worth tagging include OpenSim's own mesh bodies: #RuthAndRoth for the whole project, #Ruth2 and #Roth2. #RuthToo and #RothToo or even #RuthTooRC3 and #RothTooRC1. #LuvMyBod. #Max, #Maxine and #Maxwell.
Some more examples for OpenSim-related tags I've used before: #OAR, #HGSafari, #MadeInOpenSim, #ArcadiaAsylum, #LbsaPlaza, #WrightPlaza, #EventPlaza, #Clutterfly, #OpenSimWorld, #BakesOnMesh (feel free to yoink this one, Second Life users), #FirestormViewer (ditto), #PBR (ditto), #LSL (ditto) and #OSSL, #ZHAO (ditto) and #khAOs, #SFposer, #DreamGrid, #Sim, #SimBuilding (good for talking about how a sim is built)... You could also reference what I call #TheGreatGridDyingOf2022.
More generally, there are tags such as #Avatar/#Avatars, #VirtualArchitecture, #VirtualTravel and #VirtualClothing/#VirtualFashion. And if it's related to education, #VirtualWorldsEducation would be the tag.