News sites have gotten so crappy that now ads pretend to be the website's dark pattern.
Lots of terrible sites like the AP truncate stories and put a continue button that you have to press to read the rest of the story. The site does this to show more ads.
So the shit company Endless Sports built an ad that is a continue button. It scrolls into view on mobile and unsuspecting readers click it, thinking that's how you get the rest of the story.
