All media and news outlets that are unsure if it's worth setting up a #Mastodon account because they won't get enough followers: Take a look at Ars Technica (@arstechnica).
Ars established their account fairly recently (Apr 25, 2023) and have quickly gained a large following -- 118K followers!
They actively post
Their account is verified
Their homepage has a link to their Mastodon account
