I keep reading that #GoogleSearch changes are killing small sites. They are indeed.
Last year I figured that the only way to keep my blog somewhat relevant was to strengthen the direct commucation with readers. I bet on #RSS and #ActivityPub.
Year over year, Google traffic share went down from 46% to 25% and direct traffic share went up from 37% to 54%. And the total traffic is up!
Similarly, I am more and more persuaded that https://www.spamhaus.org/ is just a conspiracy of the large email providers to eliminate independent competition.