passthejoe, This is a very long article that doesn't make a lot of sense. If the tickets are selling later rather than sooner, what's the difference? You are still booking the revenue.
If selling early is that important, give a discount for early purchases. Create an incentive. Otherwise, don't complain.
Experts say audiences are buying tickets closer to events, causing 'lack of certainty' in industry - ABC News https://www.abc.net.au/news/2024-05-19/ticket-sales-australia-arts-music-theatre-industry/103820858