@UncannyKyle I'm so happy that I moved all my stuff off of Google years ago.
What prompted me was rather harmless, at least compared to what they're doing now. They sent me a mail with "look at this cool video we made from your vacation photos". My wife was pregnant with our first kid and at that exact moment I decided that we weren't going to upload any pictures of our kids to Google.
I can't vouch for it, but to the best of my knowledge, big tech still doesn't know what our kids look like.