The Double-Edged Sword of List Building Promotions | Jane Friedman
"I learned about list-building promotions the hard way and want other authors to avoid this potential pitfall. Many book promoters run these types of contests. When the prime attraction in their advertising is the shiny new ebook reader, they inevitably will attract entrants who are only after the grand prize. Despite checking the box to receive author emails, they may quickly turnaround and unsubscribe from author emails they receive (or worse, report them as spam).
Also, all email service providers set qualitative standards to prevent people from building email lists that deliver spam and clutter subscribers’ email boxes. I’ve discovered that other providers’ standards are less restrictive than my provider’s limits. It’s important that every author is aware of what their provider’s tolerance level is for unsubscribes, bounces, and spam reports." https://janefriedman.com/the-double-edged-sword-of-list-building-promotions/
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