CNET ought to know better. Their idiotic attempt at SEO by en-mass 404'ing old articles was noticed by Google, which subtweeted with this TV ad-like PSA:
> Are you deleting content because you believe Google doesn’t like “old” content? That's not a thing!
But then, SEO experts double down and inform Gizmodo that "it’s an advanced practice that requires high levels of expertise"
Proper SEO optimizations can be done by a semi-competent intern. The "SEO experts" are merely brokers in backlinks with subscriptions to ahrefs or semrush.
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