Culturally, The Big Breakfast on Channel 4 was the epitome of the 90s in Britain and pre-dated, perhaps even laid the foundations for the media revolution that predicated Cool Britainnia and with it, Blair's political popularity.
It was live, anarchic, bright, irreverent and very Channel 4. It's place in media history is often overlooked, but I suspect it has more influence on the socio-political zeitgeist than it's given credit for...
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