We know subscription models work. But media sources that seek to punish viewers by denying them full access to a story without a subscription cut off their noses to spite their faces because unless it's an exclusive the viewer can find the story elsewhere for free and will share it, thereby driving traffic to that site, traffic that forced subscription prevents itself from getting because viewers aren't posting links to them. So subscriptions are self-defeating.
@SteveThompson But the first sentence of your post is the most important. Of course, it's also true that publishers should ease the paywall with a few freebies per month and gift links that subscribers can share.
@dankennedy_nu I'm now looking for alternative media sources that don't block the screen with popups. Reuters and a few others are now taking a back seat to sites that respect visitors. Not comfortable linking others at times to popup madness.
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