Marketing sucks, but I think we're failing to push the "unique selling proposition" (ugh) of the #fediverse. So many kinds of social media exist, but this place is about "attention democracy". We are "decentralized boosts with dialogue". That the best art, info and ideas go viral, as decided by everyone collectively. No gatekeepers or advantages for advertisers. It embraces journalism's ideals. It's why it matters at a cultural level. It should be the focus of future development and our message.
