Hupf,

But think of all the lives that were saved by advertisements!

Meron35,

BBC reporting on Big Billboard Collapse

Eheran,

It (now?) says at least 14 dead, not 8.

faintwhenfree,

BBC is known to update headlines as more data is available. Some may not have died immidiately on site and may have passed away on their way to hospital or in the hospital.

riodoro1,

70m by 50m

Why the fuck did they make it that fucking big?

PunkiBas,

It’s a huge fucking sail during a storm.

Judging by the picture there’s at least a couple more signs just as big around that place. They’re lucky those didn’t fall too, but they should regulate and remove that huge shit ASAP.

PetteriSkaffari,

'Cause it’s a billboard. The tiny ones tend to get overlooked.

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