mlevison,
@mlevison@agilealliance.social avatar

When we give people data, we expect the data will overcome preconceived notions and change minds. Sometimes data works at changing minds. 10 yrs ago the vaccine autism link was throughly debunked. (Orig paper was fraud). Yet showing ppl the truth often backfired. Some went from slightly anti-vaccine to throughly.

If the distance between their current thinking and the new belief is too far, it is easier to reject.
https://buff.ly/3w3GRWX

Source: The Catalyst - Jonah Berger

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