In the world of comic books, you get groups calling themselves names like “the Brotherhood of Evil Mutants”. This is ridiculous because nobody calls themselves evil, especially when they are.
Instead, they use euphemisms to convey their identity to their supporters while hiding the truth behind a positive-sounding label.
In America, fascism hides behind “freedom” and socialism hides behind “justice”. Of course, freedom has nothing to do with fascism and justice has nothing to do with socialism. Those are just euphemistic brands; dog whistles.
