#Apple#iPadPro#AI#iPad: "All that stuff — the paint, the piano, the trumpet, the arcade machine, the illustrator's table — do you feel any hostility toward it? Do you want to see it destroyed and symbolically turned into an Apple device? Does it give you any satisfaction to see record players annihilated, and cameras all squished, and crumbly, and exploding?
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And to switch things around a bit, take a look at your nearest Apple device and think about the last time you fantasized about that thing getting crushed. Was it yesterday? Maybe it was five minutes ago. In any case, you probably like it less than you like, say, your guitar.
Almost exactly 40 years ago, Apple released its most famous ad, "1984," in which a monochrome society of shambling drones is under the spell of some kind of computerized dictator. The prisoners of this terrible society are then liberated from their monotony by a hammer-throwing savior representing the Macintosh computer, and a glorious, colorful future is unleashed.
Fast forward 40 years, and Apple is the most valuable company in the world, releasing a commercial in which symbols of creativity, color, joy, human passion, and playfulness are piled into the center of a grey concrete void, and crushed by an industrial machine until they become a little Apple-branded rectangle.
