"Imagine Dostoevsky, nagged to update his Facebook page. Or Emily Dickinson at a poetry slam, posted on Instagram. Or Kafka addressing his fans on TikTok: “Hey, guys! Brutal wakeup today: I open my eyes, and I’m, like, an insect—what is up with that?! Check out my new story, #Metamorphosis. Hit ‘like,’ and subscribe below!”"
On the Pitfalls of Book Promotion in the Internet Age by Tom Rachman