i gave up months ago trying to get people OFF reddit and 'defeating' reddit will never, ever happen. i say this as someone who 'led' a big part of the boycott. i had a 3k member boycott server and dedicated weeks to the movement. the most we can do is post and try to grow and naturally attract people to kbin/the fediverse. dont make it about beating reddit, make it about making kbin amazing in it's own right, being the best it can be, beating who it was yesterday.
i totally agree with you, though, it's about content and interactions which there is a SEVERE lack of. people complain about that, then they don't post in the mags, and i know not everyone is a content creator but if you want kbin to succeed then you gotta put a little effort in. a singular post, a singular comment, is better than none. its so draining being a mod and being the only fucking one posting lol, you'd know, as youre the primary poster on your scifi mag.