@reillypascal I'm aware of the protocol. Even beyond the specific protocol, I have never understood why anybody thinks an (all-public, never-can-delete) data store is the right place for social media data. I don't get the all-public about #Bluesky either. (and I'm not understanding what they may or may not support in terms of delete)
But re McCourt, he's not a geek, so he can only act on what geeks tell him, and they told him blockchain :-)