@shoq Funny, I can easily come up with a few arguments and probably more if I gave it a little thought:
standards only happen when people agree to work together to make them instead of creating 20 competing ones (like in that XKCD strip)
splitting up a userbase in something where the network effect deeply matters might just hand your centralized and closed off competition the win so you probably should consider long and hard whether the benefits from doing it are worth it
limited resources are better spent working on something together rather than reinventing it many times
You don't have to agree but I find it very surprising that you're saying you can't even see it.