KLM Loses Dutch #Greenwashing Case on Climate Advertising
"#KLM makes climate claims in advertisements that are “based on vague and general statements about environmental benefits, thereby misleading consumers,” the district court of Amsterdam said in its judgment Wednesday. The carrier didn’t provide travelers with honest and concrete information, it said."
"European Union authorities have started action against 20 #airlines for misleading “#greenwashing” practices.
They said airlines needed to make clear to what extent claims that the CO2 emissions caused by a flight could be offset by climate projects or through the use of sustainable fuels can be substantiated based on sound scientific evidence."
The EU is cracking down on airlines' advertising that are misleading on:
– "#CarbonOffsets
– “sustainable aviation fuels” (SAF)
– the terms “green”, “sustainable” or “responsible”
– unverifiable "#NetZero" goals
– potentially misleading practices around the carbon emissions of specific flights
Airlines have 30 days to respond with their plans how to address this.
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