@vascorsd A more generous take would be that Google is changing processes that currently don't work.
Even with all issues that are their own doing, like owning AdSense, I'm pretty sure that they are having emergency meetings on how to improve search, because with AI, the writing is on the wall ... either because Microsoft can take their launch with Bing AI, or because SEO BS is now much cheaper, which will completely destroy their reputation. I bet they are in panic mode right about now.