Advertisers are already concerned about long-term reductions in ad traffic from subs going dark indefinitely. (Adweek)

ModCoord: """Campaigns have notched slightly lower impression delivery and, consequently, slightly higher CPMs, over the blackout days, ". This is huge! This shows that advertisers are already concerned about long-term reductions in ad traffic from subs going dark indefinitely!""

Top comment: "I would also like to point out this article isn't wishful thinking from a political news site that would have a corporation going broke within their interests

This is article is from Adweek, a trade magazine. Trade magazines market towards people within in an industry. Adweek, naturally, is a trade magazine for advertisers and marketers. So when they say something will negatively affect the advertisers, they mean it, and they're informing the advertisers about it"