drahardja,
@drahardja@sfba.social avatar

I reflexively cringed when I saw this ad. Not only is it wasteful, the message sent across appears to be that Apple literally crushes all the things you like to make the new iPad.

Tone-deaf.

https://www.youtube.com/watch?v=ntjkwIXWtrc

datarama,
@datarama@hachyderm.io avatar

@drahardja They appear to have made the perfect anti-advertisement - not just against themselves, but against the entire tech industry.

"We will crush everything you love and value, and we will sell you a piece of glass in its stead."

drahardja,
@drahardja@sfba.social avatar

Haha, I guess I’m not alone in feeling this way.

“Apple’s Crushing iPad Ad Trashed By Hugh Grant, Justine Bateman & Almost Everyone Else”

https://deadline.com/2024/05/ipad-ad-backlash-crushinghugh-grant-justine-bateman-1235909002/

drahardja,
@drahardja@sfba.social avatar
drahardja,
@drahardja@sfba.social avatar
mmu_man,
@mmu_man@m.g3l.org avatar

@drahardja but do they apologize for all the real machines that they crush to make sure people buy new?

https://www.bloomberg.com/news/features/2024-04-18/apple-iphone-recycling-program-has-secrets?embedded-checkout=true

drahardja,
@drahardja@sfba.social avatar

The “Crush” ad is quickly becoming the poster image for the anti-AI creatives movement.

“Welcome to the AI dystopia no one asked for, courtesy of Silicon Valley”

https://www.cnn.com/2024/05/10/business/ai-dystopia-silicon-valley-nightcap/index.html

NeoNacho,

@drahardja is that good

drahardja,
@drahardja@sfba.social avatar

@NeoNacho Who knows. I think it shows that creatives are fed up with Silicon Valley vacuuming up their work to put them out of a job.

RickiTarr,
@RickiTarr@beige.party avatar

@drahardja Wow, so tone deaf

MichaelPorter,
@MichaelPorter@ottawa.place avatar

@RickiTarr @drahardja Imagine if they’d run that in reverse, sort of - An iPad appears from inside a hydralic press (hence the thinness), and all kinds of wonderful things erupt from it.

RickiTarr,
@RickiTarr@beige.party avatar

@MichaelPorter @drahardja That is such a better idea!

boltx,
@boltx@mastodon.social avatar

@drahardja I can definitely see what they were going for, maybe trying to imply that you can replace all kinds of stuff with a 'simple thin device,' but that's literally the WORST way they could have made me feel when trying to convey that message 💀

Don't destroy all kinds of stuff just to make me want to buy your tablet, show me what it can do and convince me as to why I the iPad can do the same things, and why I shouldn't need to consume those other products in the first place.

drahardja,
@drahardja@sfba.social avatar

@boltx Exactly! ❤️

aardvark,
@aardvark@ioc.exchange avatar

@drahardja it’s not rendered?

drahardja,
@drahardja@sfba.social avatar

@aardvark I don’t think so.

Besides, it makes no difference if it were. The sadism of watching poseable figures, squishy emoji faces, and cartoon characters on TV getting slowly crushed to death is appalling either way.

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