Interesting way people are gaming #spotify for listens.
They find a trending soundtrack playlist (for example Baby Reindeer). They then duplicate the playlist with similar artwork and inject the artist they want to promote listens for throughout the playlist.
What is interesting is that if you search "Baby Reindeer" this duplicated playlist comes up before the official #netflix playlist.
If you look through 6th Street Entertainments playlist, they have done this with a number of soundtracks
