publicvoit, 
Do you recognize the "Phil Swift Slaps On Flex Tape" #meme?
Details on that meme with examples: https://knowyourmeme.com/memes/phil-swift-slaps-on-flex-tape
I've just watched the original commercial advertisement and the product is really impressive, I must say:
https://www.youtube.com/watch?v=0xzN6FM5x_E