Wanted to take a moment to share a great book I'm reading right now! The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale

Cool book from John List about why many ideas that seem great on paper and in small tests suddenly fail when they are implemented at scale.

John List is a PhD Economist who specialized in performing field experiments. He worked as an economics professor at U Chicago, was a staffer in the George W. Bush administration, and was chief economist at Uber and then Lyft.