OH SNAPS! The #EU just passed its Green Claims Directive banning #greenwashing - including carbon off-setting "carbon neutral" claims COUGH APPLE WATCH COUGH
For my industry, this will force more traceability to substantiate green claims. AKA a GOOD thing!
@renwillis@EU_Commission Not a commission thing, Ren. It was a Parliament thing. The Commission is WAY more pliable to big money lobbying than the EP, even when the majority in the EP skews right (as it does right now).
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