remixtures, to UX Portuguese
@remixtures@tldr.nettime.org avatar

: "I’ve worked with a lot of world-class product teams. Experts in design, engineering, and product management. I’ll paraphrase what almost every single member of those product teams has said to me at some point in our partnerships: they are not great writers. And no combination of guidelines and rulebooks will turn them into great writers while they’re focused on being great designers, engineers, and product owners.

It’s not a company-level problem. It’s a systemic one, born at the very creation of product orgs. The books, gurus, and consulting firms that teach companies how to build and scale product orgs have remained staunchly attached to the idea that a core product team should only include three people: a designer, an engineer, and a product owner.

UX writers most often go completely unmentioned or are represented as a line on a checklist toward the end of the design process along with a design system review and legal review. But as anyone who’s worked closely with a UX writer knows, orgs that follow these models are missing out on the full impact of a writer’s strategy, expertise, and value."

https://medium.com/carmax-ux/hey-product-its-time-to-embrace-ux-writers-a2c5c0a9ddfa

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