3/4 You'll note I make no mention of promotion. An album is an album, not a vehicle for promotion. The day artists have to become promoters is the day art dies. Same with the website front / backend. Its job is to make the art available. Yes, of course, promotion is necessary if one is to exist in "an industry", but it should be a separate thing. Musicians do not, and probably should not, need to become experts in the physical process of manufacturing vinyl / CD production, for example.