This is a lovely, clever rebrand centred on a bravely illegible logo. But it's also a heap of stinking shite. It's entirely the wrong mentality for art. They trumpet a rate of 54% increased user engagement. What is this? How, or why, can, or would, you attempt to measure engagement with art? #design#branding#corporateBollocks#art https://www.wolffolins.com/work/leeum
