@rasterweb I used to really enjoy the logo reviews at Under Consideration, but sadly they're now subscriber only. Amazing how much subtle changes can refresh a brand... or send it towards indistinguishability.
@rasterweb@Ryanteck while on the surface sure, not sure if masculine is exactly right, powerful and intense may be a better terms. Helvetica Black used everywhere, everything is loud and conveys endurance, which comes off as masculine. Internally it’s not reflected culturally. It’s a great place to work, at least how I work.
@fistfulofdave@Ryanteck I guess I’ve never thought of the brand as masculine but always considered it to be quality, solid, strong, powerful, and expensive. (Maybe those are considered “masculine” qualities by some people?)
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