In any organization, many people share what they’d like to see as the intentions of the design.
As these people use their influence to define the outcome of the design, they are, in effect, designing. There’s an old saying, everyone thinks they are a designer. Well, everyone who participates in the rendering of their intention is a designer, using this definition.
@mariusz I find the idea of Silent Design, from Gorb and Dumas in 1987 a much more useful and eloquent explanation than Spool's (clickbaity and obfuscating) 'everyone is a designer'. I've also found it lands better with non-Designers
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