moira, 3 months ago

I decided I wanted to do a frame-by-frame analysis of the Super Bowl "He Gets Us" ad, getting into the iconography and meaning of this recruitment attempt tailored to attract moderate to liberal non-Christians and cultural Christians into the fundamentalist evangelical belief system.

It got long. REALLY long. Long enough that I'm dividing it into several posts. Here's part one:

https://solarbird.net/blog/2024/02/15/superbowl-jesus-ad-part-1-lets-frame-by-frame-it/

And if you get tired of the frame-by-frame and can't deal with it, there's a TLDR at the end.

eta: the easiest way to follow this series would be to follow my blog, which is fully federated as @solarbird

cc: @floatybirb by request

#HeGetsUs #superbowl #uspol #uspolitics #evangelism #fundamentalism