I really wish we had this kind of creativity in web design. There used to be some, but it kind of got flattened under the pressure of constraints when responsive design and internationalisation became things.
This old website for Black Estate (by Sons & co, I think) comes to mind.
@jonikorpi The frustrating thing for me is that it becomes this self-fulfilling prophecy. The more sites look the same, the more people expect them to look the same, and the harder we have to argue when that doesn’t suit the project.
I’ve written a few times about this sort of thing:
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