The company said Friday that it will apply “#MadeWithAI” labels to a range of video, audio & images. Meta’s previous policies against #manipulated#media, which were written in 2020 before the #tech industry’s #AI boom, only applied to video content.
The expansion follows criticism from #Meta’s #Oversight Board, which called the company’s existing policies “incoherent” in Feb after an altered video of President #Biden remained on #Facebook because it didn’t violate Meta’s rules.
The #Oversight Board, an outside group funded by #Meta, called on the company to extend the policy to address #altered audio as well as videos when they falsely depict people doing things.
“We agree w/the Oversight Board’s argument that our existing approach is too narrow” because it only applies to #fake speech & not altered actions, Meta VP of #Content Policy Monika Bickert said in a stmnt.
Following the #Oversight Board’s rec, #Meta also agreed to no longer remove digitally created #media if it doesn’t violate any other rules, but the company will attach a label saying that the #content has been #altered. Starting next month, the company will start to apply “#MadeWithAI” labels on content it determines is #AI or when people disclose they are uploading #AIgenerated content.
In Feb, #Meta unveiled plans to develop a system to identify #AIgenerated#content that users create using services from other #tech companies which have agreed to embed an AI identifier or a watermark.
Meta’s #AI policy will probably be a welcome development to #civil society groups & experts who have been warning that AI-generated #misinformation is already proliferating online during a pivotal #election year.
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