... the Court finds the FTC has not shown a likelihood it will prevail on its claim this particular vertical merger in this specific industry may substantially lessen competition. To the contrary, the record evidence points to more consumer access to Call of Duty and other Activision content. The motion for a preliminary injunction is therefore DENIED.
Seriously though? They bought Bethesda and look what they’re doing there. Now they get to add another massive developer as if they weren’t already ridiculously huge? This monopoly stuff has to end. I don’t just mean gaming either. Like 5 companies control our entire food supply. There can only be one internet provider in any area. It’s insane.
This is the inevitable conclusion to free-market based economies. The market will pick winners, and those winners will then have a capital advantage over all new entrants, allowing them to outcompete anyone they want, and to use their size to control the market at large. It’s literally built into the system. The attempts at reform we try are rolled back eventually, and we end up in the same place again. Ma Bell broke up, and for a while we had competition across the industry and innovation. Eventually, market leaders were picked, and we end up where we are now, with few options, and little difference between the ones we have.
Can I ask why? Microsoft has a monetary incentive to push the games to other platforms wherever possible. Yeah they may hold a few back (see Starfield) to try and sell consoles but I don’t expect them to withhold all. There were some interesting articles that this deal is more about the mobile gaming (King) rather than COD or other AB games.
As an Xbox and Nintendo owner I feel Sony/Nintendo have done more harm to the industry by reinforcing exclusives (both times and complete) than Microsoft. Wouldn’t it be in Microsoft’s right to do what the market leaders are doing and take advantage of exclusives to try and gain market share back? We also saw with testimony/discovery during the trial that Sony would often say one thing publicly and another internally. I think Sony only opposed this cause they wanted to stoke the fire of fandoms.
Exactly. Sony have spent years leveraging their market leading position to further put them in the lead via paying to keep content and games off Xbox. Their market position is their strength and they leverage it. Microsoft’s strength is their financial power, and they’re now finally leveraging it. Sony need to be pulled back to the pack and pulled in line with their anti-consumer practices. The more market share and dominance they get the worse they get for consumers, as they’ve shown many times.
Sony has the superior hardware, and superior first party titles. Sony has often financed some third party development which keeps things playstation exclusives, but to my knowledge this has always been new IP not existing sequels like Microsoft has done in previous generations.
The only time Sony’s ever had stronger hardware was PS3, which was a dumpsterfire that never even ended in a profit. PS1 < NS4. PS2 < GCN. PS4 < Xbox One (by a small margin). PS5 < Xbox Series X.
The only thing they have to their name is a bit of code made for their platform and not others, and the opportunity to buy a $700 headset that’s outclassed by a standalone $400 headset.
The best thing that ever happened to Sony was a) Nintendo using cartridges to solidify FF as a PS franchise, and b) Sega marketing Nintendo as “for kids” back in the 90s, a stereotype they’ve never been able to get away from.
The only way this could go well for consumers is if they could manage to negotiate fewer exclusives from both Microsoft and Sony, and I don’t see that happening because they’d likely rather gamble on the chance that their exclusive would be the big new IP that makes them billions. So we’re really just gonna see more games become exclusives.
It sucks. Exclusives are just bad for consumers, period. Doesn’t matter if it’s Nintendo, Sony, or Microsoft. They all just reduce how many options consumers have unless they’re willing to shell out hundreds for a new console. Personally, none of my consoles are chosen because of some trait of the console; they’re all just to play exclusives. Not even the Switch – I didn’t buy that to play games on the go or have motion controls. I bought it to play Animal Crossing and Zelda. If I could have played my Switch games (legally) elsewhere, I would have.
Microsoft are no longer interested in selling consoles necessarily, otherwise they’d be holding stuff back from PC as well. They’re interested in getting people into their ecosystem through Game Pass.
And while I agree with you that Sony and Nintendo have used plenty of anti-consumer practices, Microsoft has also done so in the past and I think the only reason they’ve been more pro-consumer of late is because they’ve been the underdog for a long time now. I would be anticipating a change in their behaviour the more people they get to subscribe to Game Pass, and this Activision-Blizzard deal is a huge step towards that.
Normally, I would not be happy about this, but this is the exception. Even as a Mac gamer (and please don’t at me - I have had decades of sass coming from the PC community. Let me enjoy my platform. I get what I need) this is a win. Activision was always poison for Blizzard. At the bare minimum, Microsoft will enforce corporate HR standards - may not be awesome standards, but it’s a lot better than Activision turning a blind eye. And it’s in Microsoft’s best interest to support native Mac development where it exists (and while I don’t see Blizzard ramping up their Mac dev team to previous (if meager) levels, I expect that the games I enjoy will continue to work fine on my machine, which is a modest ask.
I mean, if Microsoft bent over backwards to prop up Apple in those dark days (and you could have concussed me with a feather when Gates announced MS was investing in Apple IIRC on stage during an Apple keynote) they’ll support other platforms.
Should all gaming fall under several big umbrellas? No. But getting the Activision Board and C-suite out of the “day to day” of studio development can’t hurt.
From what I’ve heard, Blizzard’s C-suite and company culture was already poison before Activision. I’m not sure Microsoft will care about much more than getting a profit out of the deal.
Very true, but Microsoft doesn’t need any of them. And none of them are going to take a “demotion” to be a working executive - to off they toddle to ruin different companies (which is the life of Board members, flitting from Board to Board like human STDs in a pre-penicillin orgy). And Microsoft is big enough to put layers between their own disease and Blizzard - more like Vivaldi. Blizzard will be a small fish in a big pond, and that’s fine. Their best expansions (per many) were made when Blizzard wasn’t in a Board’s crosshairs.
Being a Mac gamer is like being a Linux gamer where even though the game isn’t officially supported it has way more of a chance to run than if it existed only on consoles. So if PC ports continue and Mac’s Game Porting tool improves like Proton has for Linux then hopefully Mac’s become more viable options for gaming as long as the game is on PC despite no attempts to make a native version.
Yeah. I was fine with Blizzard, since they had always developed natively for the Mac. I have to say that I was surprised to find that SE at least tried with their Wine port of FFXIV, and pleasantly surprised when they actually updated to the M chip.
That said, it is huge that Apple licensed the source code of Crossover from Codeweavers. I believe that the end result is basically going to be a game-specific “Rosetta for Windows” in which PC games will run seamlessly on a Mac (like FFXIV does), probably needing only an installer. And last I heard, MS was in talks with Apple regarding whatever gaming platform MS has - and it would absolutely be in MS best interested to tout “our platform [whatever this platform is, I am not deeply versed in the gaming scene] runs on Macs, so we’re not a monopoly."
I hope Mac’s entry into VR improves Mac gaming compatibility and support moving forward, but also hope it doesn’t lead to MacOS exclusives games since it seems like trying to get MacOS exclusive games would be more of a challenge to get working on Windows or Linux than it is the other way around.
It’s going to be years before the apple headset is meaningful enough to have exclusive anything. It has to coke down in price 4-5x and have several other must have apps. Gaming is still hardly worth the effort for studios to support on Mac or Linux.
I think everyone saying market consolidation is bad is missing the point for this particular one.
This isn’t Google buying and killing another product. This isn’t AT&T buying and merging something. This is the failed company Activision that bought Blizzard and tarnished its name and branding once again being sold off.
What’s more, this is (effectively) the death of Activision. The bane on gaming since it first started mouthing syllables to the words “corporate profits”.
I can only really see this as a good thing from pretty much any angle you try to look at it from. The fact that the only thing all the comments here have to say is that “consolidation bad” should be very telling. I’m no fan of Microsoft, but they generally let departments have a vision and execute them. They seem to have less awful stories than most tech cultures, so one would imagine that going from managers who don’t care or are actively participating in hazing you to a place where you are given the space to foster your creative ideas… I’m gonna say this consolidation is probably a good thing if only because of the small chance that the workplace culture changes. In regards to the company, there may even finally be a litany of IP have a chance of seeing the light of day again!
Time will tell of course but I’d say all you need to do is read the timeline. The last decade has been nothing but awful actions from Blizzard leading up to the buyout, ranging from people doing multiple different boycotts against them for Blitzchang to their now parent company Activision just going full 1970. Microsoft will never be a golden pinnacle of perfection but they haven’t been fostering workplaces where people feel fear and have their freaking bodily fluids stolen.
I guess I’ll put it this way. Would you rather have the execs behind CoD and WoW or would you rather have the execs behind Halo and Starfield?
Both suck but one is clearly trying to allow space for heart to exist while having lots of skeletons and decomposing corpses in the closet while the other is whipping its junk out and rubbing it in your face while laughing about making skeletons… too much? lol
Your comment made me step back a minute, thanks for sharing your thoughts. I tend to agree with your assessment after looking at this scenario more closely. I’m no fan of Microsoft but Activision isn’t exactly a great studio. Only time will tell!
I play only one game from Acti-Blizz regularly which is CoD, since most of my friends play in religiously (time for new friends?). And it is treated so badly by Activision, I hope MS fixes this. I know all the highbrow arguments against consolidation. But I don’t care for Diablo or WoW (sorry) and the one game I play can only win from MS acquisition (impossible to treat it any worse). So I personally want this to go through already.
The same execs that bought the company already half way through development of Starfield, and rather than delivering anything new or of value, only wanted to make sure it was extinguished on other systems?
As for “execs behind Halo,” the less said the better. I’ve never seen a series driven so hard into the ground.
Okay there… And before thay Sony was trying to lock Starfield away on their side so what’s your point? The current market is driven by exclusives thanks very much to Sony and Nintendo.
And Sony and Nintendo aggressively want to push towards proprietary hardware exclusives. Sony has improved in that area, but every exclusive is still a big question on if it’ll even be available on the PC and if so when. Just the long release schedule is an attempt to draw more people who can’t wait to a proprietary closed ecosystem.
I would argue there’s a huge difference between, say, one year of timed exclusivity for one game, versus buying an entire publisher and making every single one of their future games exclusive.
On the flip side those who really dislike hardware locks requiring specific devices to run games would see a console only exclusive a bigger concern.
Since viewed from PCs it isn’t just a Microsoft game, but one that can be played on Linux with Proton and possibly MacOS with their game porting toolkit with various different hardware configurations as opposed to a locked down proprietary one.
Once Sony shows a much bigger effort to embrace open hardware options as opposed to trying to funnel people to their proprietary one with unknown status of future ports I will be less wary of their attempts at acquisitions. And well Nintendo never will.
The same execs that bought the company already half way through development of Starfield, and rather than delivering anything new or of value, only wanted to make sure it was extinguished on other systems?
Sony were reportedly in talks to purchase full exclusivity of Starfield, so can’t blame MS.
Forza. That’s it. They weren’t behind Fable, they weren’t behind gears of war, they weren’t behind halo. Microsoft has nothing to show here. Every developer they’ve bought in the past has turned out nothing special afterward, just sequels of diminishing quality.
It’s almost certainly a positive to see Bobby Kotick (boy do I struggle to maintain this site’s cardinal rule as far as he goes ) losing influence in the “AAA” games industry; but it’s not good to see MS buying every studio they can get hold of. Both these things can be true simultaneously.
My biggest concern with MS’s rampant acquisition spree is what happens when there’a an economic downturn (as already seems to be the near future); will those newly acquired studio be subject to the corporate euphemism that is dOWnSiZiNg? How many working on moderately niche titles will be out of a job and their work indefinitely shelved?
I still don’t understand all the people who are cheering this on. Why is consolidation of the industry a good thing. Is it really just because you want the games on gamepass?
Edit: in retrospect, I do agree I would be happy to see the leadership be ousted from acti-blizz. Since the merger is happening, I may as well see the good in it (if they are indeed getting ousted, that remains to be seen). I do think it is a worrying trend overall though
It’s less the focus on consolidation and more getting out the very problematic leadership from Activision (Bobby and his crew). Not that Microsoft is a bastion of progressive thought or leadership, but it’s suspected they would be much less likely to have covered up things like the Cosby room, suicide due to harassment, or the theft of breast milk. Activision’s leadership has some deep seated problems with sexism in general.
I think that’s a fair perspective. The leadership there is very problematic and I would be glad to see them gone. I just hope the industry doesn’t continue down this path
A ton of the shit comes straight from the board of directors, who will no longer have a board because MS is absorbing and buying out all shareholders.
We know Bobby is leaving for a fact as well, as he has a buyout clause in his contract.
Short term, this is excision of a cancer from the industry. Long term this kind of consolidation is bad for competition. I’ll be happy when MS gets inevitably trust busted.
Yeah this is how I feel. I don’t think that stopping this merger is going to make triple a games a much less hyper-capitalistic hellscape but I feel like forcing a change of hands might mean better conditions for the abk devs, because from what I’ve heard from friends that have worked at Microsoft’s studios they’ve got a decent track record for employee care. Nothing remarkable, mind, but if it gets the devs away from toxic hypermasculine leadership and also gives them more security to make better games, I’m willing to nod the merger along. ABK’s games have long had a human cost that I’m not super keen to see them continue to pay yknow
People like my friend Dave, I guess. He’s got Game Pass practically for life (bought through one of those insane 'convert all your Xbox Gold time to Game Pass for $1" deals) and he wants as many “free” games as he can get. Like Call of Duty, last time he bought a Call of Duty game was probably 10 years ago, but he’s still very excited about the prospect of Call of Duty on Game Pass.
I think it may be from PC gamers who want PC ports day 1, so would rather if a company is bought out it be one that has made pushes for simultaneous pc and console day 1 releases than having to buy another hardware. But for gamers who are fine with playing on all system it does definitely make sense why this buy out is bad news, since competition is much more preferable.
We want a more competitive landscape. Sony trouncing the competition isn’t the way to a good and healthy industry. This “consolidation” only harms people that refuse to buy an xbox or a pc or use game streaming services…so basically only people that will only buy a Playstation.
What kind of games does Activision Blizzard release besides the obvious ones? COD, WOW, and Diablo? I mainly buy indie games but I know those are giant series.
Crash Bandicoot, Spyro the Dragon, Tony Hawk’s Pro Skater, and Overwatch to name their most active IPs. But they’ve got also a massive back catalogue that’s not even vaguely being utilised right now.
It would be funny if sony decided to release their games for pc only for linux, just to spite microsoft.
Slim chance of it happening, but one can dream.
On one hand this just means further consolidation of an already oligopolic industry. On the other hand, Activision is a terrible company run by a terrible man, so it’s not like things could get much worse.
To be honest, this is why I’ve been of two minds regarding the whole thing.
ActivisionBlizzard needs a complete structural change. That’s not going to happen without someone else acquiring them, which they were seeking out themselves.
That it’s Microsoft who did that kind of sucks, but if not them, it probably would have just been someone like Embracer who’s also currently consolidating a lot of IP. Tencent is another option.
If Sony acquired them, it would have led to the same fight, only it’d be Microsoft complaining.
I understand why Microsoft is probably one of the worse options here, due to Game Pass and having their own console, but I don’t think there was ever going to be a good outcome for everyone here. It was ActBlizz who wanted to sell and it was never going to be a cheap acquisition.
Some other deal would have gone through (and be challenged), and I think people would still have issues with it regarding their market share.
I think to many of us, Microsoft is definitely the best option for someone buying Activision/Blizzard. They have been willing to give new life to old IP, they have given purchased studios freedom and support to follow their projects and take the time needed, they bring games to both PC and console and now many more platforms with Cloud Gaming, and they have a generally professional work culture.
Apples and oranges. Those were created as Playstation exclusives, not an existing property potentially made exclusive years after the fact. Decades later, Mario games are still almost entirely Nintendo-only. That’s the comparison for God of War, not Call of Duty.
It’s still an example of why some prefer Microsoft, since Sony and Nintendo are still very much in the business of pushing people towards using proprietary hardware. Even Linux and Mac users benefit from a game coming out to PC versus console only or a delayed PC release despite no native port with improvements in proton and Mac’s Game Porting tool.
Yes after much delay and future sequels not an absolute guarantee either.
Sony Interactive Entertainment (SIE) CEO Jim Ryan shot down the idea of PlayStation 5 (PS5) exclusive games also launching on PC from day one.
Ryan says that the primary goal of console first-party games is to build the game for the PlayStation experience. He added that overall reactions from fans have been “favorable” when games arrive a couple of years after initial release.
Their hardware is the priority and main focus over an open hardware platform, so while I love that Sony has started releasing exclusives even if it is 3-4 years later it wouldn’t shock me if they ceased future plans either.
At least 10 years, likely never. Just like how Minecraft is still multiplatform on every device under the sun, COD/Diablo/etc will be too because that’s what their strength is - huge userbases.
Boooo. Competition is always better in capitalism. Even Activision blizzard as terrible as they are, is competition. No one should be happy about this after how they’ve gobbled up a huge chunk of the gaming market.
How long until we’re forced to log into these games with Microsoft accounts and pay for Xbox live
Despite not pirating PC games due to not wanting to risk viruses I am very invested in the cracking scene, since they lead to positive outcomes of some companies removing DRM earlier if a crack comes out. Used to be they’d just be left in indefinitely. Thank you pirates.
Agreed, besides for a few companies in the triple A space the indie scene has grown so much to the point where I don’t feel like I’m missing out on great gameplay, stories, and/or graphics anymore.
Yeah, it’s exploded so much that compared to the past there’s an overwhelming amount of options now. It’s led to being harder to stand out and make a hit compared to the past, but also shows how much the barrier to entry has fallen.
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