This Verge piece highlights challenges with #AI and search. When you #Google a business capability, AI will give an authoritative result that is not authoritative — possibly a hallucination — like an AI-recommended electrician or doctor. There will be no click-through to a site, so Google won’t know it surfaced garbage. Consumers need to evaluate results. Also, new entrants will be excluded from recommendations, maybe for a lack of Google Business reviews used as weights. https://www.theverge.com/2024/5/15/24154808/ai-chatgpt-google-gemini-microsoft-copilot-hallucination-wrong
@peterbutler I agree there’s a lot of square-peg-round-hole. AI has value in specific contexts of search, not all of it. Also, Google’s AI is dependent on content, but it’s implementation is a one-way value transfer from content creators to Google. Publishers complained about but tolerated Google, because it sent them traffic and thus money. Once that stops, there’s e no reason to expose content to Google. AI search looks like cannibalism, and it creates room for a competitor.
@bretcarmichael Yes, that whole search space is going to get very interesting
I’m just not convinced of the value of LLMs for me personally. At all. I can see the obvious benefits for research, etc. but I can read and write, and I don’t need to be more productive 😤
I guess I will get “left behind” — a shack in the woods is looking better every day...
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